The goal of this step is to identify the keywords that are most relevant to your website and your target audience. Website Planning and Creation Step 3: Refine Your ListĪfter expanding your list of potential keywords, it's time to refine it. Other tools that can help expand your list of potential keywords include SEMrush, Ahrefs, and Moz.Ģ. One of the most popular tools is the Google Keyword Planner, which provides information about the search volume and competition for specific keywords. There are several tools you can use to expand your list of potential keywords. Once you have a list of potential keywords, it's time to expand it. Start by making a list of words and phrases that come to mind when you think about your website's content, products, and services.ĭon't worry about the number of keywords at this stage the goal is to create a broad list of potential keywords.
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